FIRE Trainer
Suspension Training System

FIRE_pulley.jpg

Overview
FIRE fitness and expedio presents an innovative line of fitness equipment that aims to disrupt the industry and birth a whole new eco-system of fitness systems designed from the ground-up to combine revolutionary features that empower everyone, from beginner to professional to take their fitness to the next level. Based on a collaborative design partnership, expedio handled strategic design, ID, engineering, packaging design and manufacturing. The only thing we did not do was star in the fitness videos. Even we have our limits.

Product
Featuring a unique design aesthetic that communicates strength, power and reliability, the FIRE trainer is engineered to be exceed even the most stringent and exacting requirements. Conceptualized by fitness professionals, the expedio team worked on bringing the idea from concept to market-readiness in under 12 months. FIRE is distributed around the world and also birthed a chain of boutique gyms based on the FIRE philosophy. 

Project Scope
Industrial Design, Mechanical Engineering, Prototyping & Manufacturing.