Elevating Brand Experiences Through
Industrial Design & Engineering
Brand Tech Activation – Where Do You Stand On The Feasibility Spectrum?
Creating an engaging brand experience is a tough game nowadays. Whether it’s sanitary pads or the newest organic soymilk for the lactose intolerant, the marketplace is packed with advertisements and promos reaching out to people, all trying to convince them of the incredible greatness of their product.
Brand activation has recently become a trend in engaging with customers, in the attempt to reignite the excitement, brand love and acquire new customers with the same beliefs as you. Not trying to hard-sell here, but how does Industrial Design & Engineering come into play exactly? We put tech activation campaigns through the feasibility test; strip down over the top/wild ideas and grind the remaining ones into the availability perspective of the existing technology. Basically, our entire team critiques the idea until is it ‘Expedio Certified,’ a 100% doable, or not at all.
Taking the HONDA SENSING Cart for example, after reviewing the list SENSING features to be re-engineered on to the cart, we categorized the project under the ‘Maybe’, with considerations of modifying existing technologies to mimic the features of an actual car fitted with HONDA SENSING. Utilizing our expertise in mechanical engineering, software and some creative play with electronics, we got the carts fully operational as required, complete with the finishing touch; the signature Honda Wing face look by our industrial design team.
Another tech activation project DIGI Footbraille, was also placed on the ‘Maybe’, with initial concept inspired by the Braille dots. We understood the reason behind this concept, but the tracking of fast ball movement may not be so suitable in this manner, from the mechanical and user experience point of view. Maintaining the concept of touch and utilizing tactile, we tweaked the concept into what we have today.
To put into perspective, the ideas we deemed ‘good’ or ‘bad’ is determined by how feasible it would be, and also to take into considerations of the costs incurred, and how much impact/ value it could bring with the resources put in.
In Expedio, we enjoy working with brand visionaries who love to take ideas to a whole new level, but at the same time keeping them grounded. Working with the creative field, ideas are rather fluid and depending on who’s behind the wheel, it could either be shaped into an amazing idea or head to the path to disaster. Working with us, we will give your idea a chance of survival by setting realistic parameters and backing them up with our multi-disciplinary expertise. So, why not give your idea a shot?